• You are ready to finally gain your freedom, but something is in the way...


    It might be a fear of failure, so you don’t commit. It might be the overwhelming feeling of how good the competition is. It might be the fact that you don’t know how to get clients, or who your ideal clients are, or how much to charge. You are not sure of how to start. Does it ring a bell?

    You are tired of self-sabotaging yourself. Each time you are ready to work on your business, doubts and fears kick in...


    • You feel like you are not skilled enough to create a successful business.
    • You find it hard to sell yourself.
    • You struggle to find your target market or you struggle to attract new clients.
    • You are scared of going live on Facebook.
    • You might even be afraid that your business will be successful, and you will become too busy and lose your free time.
    • You feel like you need to find a way to target your audience and have a known online presence. 
    • You feel stuck.

  • I know because I’ve been there too. I felt so lost when I was new to business.


    First, I thought I couldn’t have a successful coaching business because I was too young and not good enough to become a coach. I was afraid of what people would think of me or my business. Yep. I was full of fears and doubts!


    When I started my business, it took me AGES to figure out what my niche is and it slowed me down for months from making money because I couldn’t present my amazing services to the right people. I really understood how important it is to have a clear business foundation ready before investing any more money into business (I learnt the hard way).


    So I decided to do something about it.

  • I work with those who would like to start their online business, but something is holding them back and they are not sure how to start. I help my clients take control of their mindset and become confident as this is the first step towards being ready to focus on building a business.


    Also, I work with entrepreneurs who already have an online business, but they are struggling to get more clients. I work with my clients on their solid business foundation. I help them figure out their niche, messaging, packaging and pricing so that they are ready to rock’n’roll and get clients before investing any money into marketing. Woohoo!

  • I started my professional coaching journey with Animas Centre for Coaching in London and I graduated from the Accredited Diploma in Transformational Coaching, Positive Psychology and Group Coaching (all ICF accredited). Before becoming a coach, I worked in sales and marketing positions in companies in London and Berlin. Prior to my professional career, I studied for a Master’s Degree in Business and Economics.


    I grew up in the Czech Republic, and I’ve lived in the US, France, Spain, Germany, and the UK. I've recently left London to travel the world for a year and I am living the digital nomad lifestyle I’ve dreamt of for years while running my full-time online coaching business.

  • When I’m not busy helping entrepreneurs to gain their freedom, I enjoy exploring the world, spending time with my partner, or going for mindful walks in nature (or listening to the song “Tell It to My Heart”!).


    We’re in this together!




    "I've been coached by Ivet for over 3 months now. She has an incredible presence. I always feel like she completely gets me and can give me a great mirror so I can see how I am acting in a bigger perspective. She helped me to discover and overcome some of my blocks and limitations. She holds me to account so I can reach my goals. She never lets me out off the hook. Which is super helpful and practical. I like her approach because she has very human approach and presence. In the same time she has an incredible drive so just being with her motivates and inspires me."

    - Jana Jochmanova, Prague, Czech Republic


    "Coaching with Ivet allowed me to have a better understanding on how to organize myself, get things done and achieve my goals. She helped me gain more clarity and consciousness when I was going through hard times. I definitely recommend sessions with her! :)"

    - T.H., Paris, France


    "I booked 6 sessions with Ivet to help me choosing which business I wanted to develop: I was stuck hesitating in between 2 for months. After 6 sessions I had chosen which business to focus on, had the vision, mission, the entity of my business sorted and also my first prototype on the go! Ivet is friendly positive supportive knowledgeable and efficient. I would recommend her and hopefully work with her again very soon."

    - Anne Dumas, London, UK


    + more on my Facebook Page. Click here.

    This page (and the documents it refers to) tells you the terms of use on which you may use our website www.ivetnow.com (“our site”), whether as a guest or a registered user. Please read these terms of use carefully before you start to use the site. By using our site, you accept these terms of use and agree to abide by them. If you do not agree to these terms of use, please do not use our site.
    www.ivetnow.com is a site operated by Iveta Zaklasnikova, 27 Old Gloucester Street, London WC1N 3AX and our email address is hello@ivetnow.com.  
    We allow access to our site on a temporary basis and we reserve the right to withdraw, restrict or change our site at any time and without notice. We will not be liable if for any reason our site is unavailable at any time or if the content is changed or out of date.
    You must treat as confidential any user identification code, password or other security feature in relation to our site. If, in our opinion, you aren’t complying with these terms of use, we have the right to disable any such code, password or feature at any time.
    It is your responsibility that anyone who accesses our site through your internet connection is aware of these terms and complies with them.
    We may revise these terms of use at any time by amending this page or by provisions or notices published elsewhere on our site.
    We are the owner or the licensee of all intellectual property rights in our site and the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
    You must not use any part of the materials on our site for commercial purposes without a licence from us or our licensors. You may not reproduce in any format (including on another website) any part of our site (including content, images, designs, look and feel) without our prior written consent.
    If, in our opinion, you are in breach of these provisions, your right to use our site will cease immediately and you must either return or destroy (as required by us) any copies of the materials you have made.
    The contents of our site (including links to other sites and resources provided by third parties) are for information only, and we shall not be liable for any use of, or reliance on, such materials. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
    We process information about you in accordance with our Privacy Policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.
    You may link to our home page only if you have first obtained our written consent and provided that you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. We reserve the right to withdraw linking permission without notice.
    The website from which you are linking must be owned by you.
    You must not link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
    Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
    If you wish to make any use of material on our site other than that set out above, please address your request to hello@ivetnow.com.
    You must not misuse our site by knowingly introducing any material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.
    By failing to comply with this provision, you would commit a criminal offence and your right to use our site will cease immediately and we will report your actions to the relevant authorities.
    The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we hereby expressly exclude:
    All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.
    Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it (whether by us or a third party), including, without limitation any liability for:
    loss of income or revenue;
    loss of business;
    loss of profits or contracts;
    loss of anticipated savings;
    loss of data;
    loss of goodwill;
    wasted management or office time; and
    for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.
    This does not affect any liability which cannot be excluded or limited under applicable law.
    The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site.
    These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.
    This website is operated by Iveta Zaklasnikova, 27 Old Gloucester Street, London, WC1N 3AX (“We”) are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.
    This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.ivetnow.com and www.thepowerofdawn.com (our websites) you are accepting and consenting to the practices described in this policy.
    We may collect, store and use the following kinds of personal information about individuals who visit and use our website:
    Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form such as Booking a Call, Requesting a Call, Downloading Free Documents (ei. Value Exercise), Booking a place on the next morning challenge and others. The information you give us may include your name, surname, e-mail address and your name on Facebook.
    Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:
    technical information, including a truncated and anonymised version of your Internet protocol (IP) address, browser type and version, operating system and platform;
    information about your visit, including what pages you visit, how long you are on the site, how you got to the site (including date and time); page response times, length of visit, what you click on, documents downloaded and download errors.
    Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
    We use the information in the following ways:
    Information you supply to us. We will use this information:
    to provide you with information and/or services that you request from us;
    Information we automatically collect about you. We will use this information:
    to administer our site including troubleshooting and statistical purposes;
    to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    security and debugging as part of our efforts to keep our site safe and secure.
    Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically
    Under the GDPR your rights are as follows. You can read more about your rights in details here;
    - the right to be informed;
    - the right of access;
    - the right to rectification;
    - the right to erasure;
    - the right to restrict processing;
    - the right to data portability;
    - the right to object; and
    - the right not to be subject to automated decision-making including profiling.
    We handle subject access requests in accordance with the GDPR.
    We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.
    Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Types of information we may collect from you" above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.
    Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.
    Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.
    Our EMS provider is Mailchimp. We hold the following information about you within our EMS system;
    - Email address
    - I.P address
    - Subscription time & date
    - Name and Surname
    Our site may, from time to time, contain links to and from the third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
    You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to Iveta Zaklasnikova. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. 
    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.
    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to hello@ivetnow.com.